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Tyson Gillard | 08.13.2018

Only in Seattle will you find a rainy day with high temperatures in the mid-50s on June 30. Well, the truth is there are other places with less appealing weather, but the Emerald City's reputation for being a Vitamin-D-deficient locale was a reality at Optimism Brewing Co. for the 2018 Outdoor Project Seattle Block Party. Luckily for all of those involved, Seattlites are a hardy bunch, and despite the weather conditions nearly 2,000 came out to connect with local outdoor brands, celebrate their fellow grizzled outdoor community, have a blast, and raise money for Pacific Northwest-focused conservation nonprofit, the Wild Salmon Center.

As the rain slowed at Optimism, in the heart of Capital Hill, party goers enjoyed gear demos, exclusive product sales, grub from tasty local food trucks, light-hearted street games, Optimism's best beers, live music by Five Letter Word and World's Finest, and dancing the evening away with both new and old friends.

The Block Party raised $1,857 for Wild Salmon Center

Wild Salmon Center (WSC) is an international organization committed to the conservation and sustainable use of wild salmon ecosystems across the Pacific Rim.  From northern California up to British Columbia, Alaska and across the Pacific to Russia, WSC partners with local communities, governments, businesses, and other key stakeholders in a shared commitment to long-term stewardship of salmon and their home rivers. WSC has been working to protect wild rivers for over 20 years, and we are excited to join them in exploring and protecting these amazing places.

We can't thank all of the party's sponsors enough for making the day happen, including our National Sponsor, KEEN, and all of our local sponsors:

We'll look forward to seeing you at one of the next Outdoor Project Block Party Festivals!


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In times like these, when our air, water, climate, and public lands are under constant attack, we’re continuing our mission of taking action with renewed gusto—with a new campaign to activate KEEN employees and our fans.

Because … Better Takes Action.

“From the inception of this campaign, we set out with a simple goal: to inspire a call to action for our fans, our community, and our employees to engage their civic voice to protect open spaces and drive positive outcomes,” says Tyler LaMotte, Chief Marketing Officer at KEEN. “As a brand dedicated to making leading products for our fans to experience life outside, the aim is that together we can take action today for a better tomorrow.”

Whether it’s helping create a better world for future generations or enjoying better adventures today with our families, the only way to make anything better is to do something about it.

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