On Saturday, May 19, Outdoor Project kicked off their summer block party festival series in Austin, Texas. Austin came out in full force to support, connect, and get inspired for the summer adventures.
Fifteen vendors attended the block party and engaged with the Austin community in an authentic way, enjoying the ability to connect with the community as well as share their culture. The vendors brought the party! KEEN inspired folks to contact their congressional representatives using their onsite phone booth, and Patagonia educated folks on their new Action Works program. Lower Colorado River Association Parks challenged folks with their archery course, and Kammok brought their incredible hammocks for folks to enjoy while drinking a cold brew and listening to music. Crux Climbing Gym encouraged participants to make their way around their bouldering table, and trust us it wasn't easy! This event brings together such an amazing community, and the vendors hosted plenty of games and challenges that kept the energy high and the laughter roaring throughout the day.
Thanks so much to our National Sponsor, KEEN, along with the following local sponsors:
Proceeds from our Stanley pint cup sales went to Explore Austin along with a percentage of beer sales from Hops and Grain Brewing. Thank you to everyone for the support toward Explore Austin.
From the bottom of our hearts, thank you for the warm welcome at our inaugural Austin, Texas, block party. This event wouldn't have been possible without our sponsors. We are looking forward to continuing the Block Party series this summer.
In times like these, when our air, water, climate, and public lands are under constant attack, we’re continuing our mission of taking action with renewed gusto—with a new campaign to activate KEEN employees and our fans.
Because … Better Takes Action.
“From the inception of this campaign, we set out with a simple goal: to inspire a call to action for our fans, our community, and our employees to engage their civic voice to protect open spaces and drive positive outcomes,” says Tyler LaMotte, Chief Marketing Officer at KEEN. “As a brand dedicated to making leading products for our fans to experience life outside, the aim is that together we can take action today for a better tomorrow.”
Whether it’s helping create a better world for future generations or enjoying better adventures today with our families, the only way to make anything better is to do something about it.