Rooted deep in backcountry ski culture, G3 Genuine Guide Gear's mission has always been to improve your winter backcountry experience. G3 is one of the few remaining and truly authentic, independent winter backcountry brands.
Based in North Vancouver, BC, Canada, G3 is an independently owned and operated manufacturer of industry-leading gear for backcountry skiing and snowboarding enthusiasts. Since our first avalanche probe made in 1995 for guides to count on and trust, G3 has remained committed to our roots; designing and producing innovative, durable, and reliable equipment that professionals and mountain enthusiasts can trust.
Now with a successful 20 year history of industry leading innovation and new product development behind us, G3 isn’t resting on its laurels. Constantly seeking improved solutions and new products, G3 engineers are passionate skiers who aren’t interested in making gear that’s only as good as the next market-share driven brand.